There is always a demand for convenience and where there is such a demand, there is always someone determined to fill it. Uber has definitely met this tall order by offering restaurant patrons an easier way to get their favorite meals. Uber Eats has given food trucks a better way to reach out to their customers using mobile technology. When compared to the food truck locator apps that we have seen before, Uber Eats is a game changer for the food truck industry. The app provides a solution for one of the main problems every food truck faces, obscurity. It gives a new food truck a large customer base that would normally take them much longer to accomplish on their own. If that doesn’t make you want to try it out, then I have a few more reasons why you should reconsider.
What is uber eats is?
Uber started as an on demand taxi service in San Francisco and has now expanded in to Uber Eats, a food delivery service in several cities across the country. Uber Eats started in 2014 and was upgraded in 2015 to expand its choices of restaurants and cities where it is active.
How does it even work??
Each restaurant or food truck pre makes a variety of menu items. Delivery packages are then given to different drivers, so, when each customer makes an order they reach a driver with their exact order.
Is it available in my area?
Uber Eats currently offers it’s services across the following cities:
- East Bay
- Hong Kong
- Las Vegas
- Los Angeles
- Mexico City
- New Haven
- New York
- Orange County
- San Diego
- San Francisco
- South Bay
- Tampa Bay
- Washington, D.C.
They are constantly looking to expand to more cities and if you are lucky enough to live in one of the cities where it is currently active, I suggest you take advantage of it while it is this exclusive. There’s nothing like getting in on something from the very beginning. If you are one of the few food trucks in your area to use it, you’re going to have a huge advantage.
Do I have to provide my own drivers?
No Uber provides all the drivers.
How much do they want from my profit??
I have heard from different food trucks that the percentage has ranged from 20-30%.
So Why Should I do it?
You reach a bigger audience with out going any where-
The main problem every food truck has when starting out is again, obscurity. They just simply can’t get in front of enough consumers fast enough to become relevant in a short period of time. This why most gourmet food trucks focus on catering and large events. The down side is that it leads to constant traveling which ends up wearing out their largest investment, the truck itself. The best thing about Uber Eats is that it gives you the best of both worlds when deciding to stick to a spot or chase the crowd. You can stay in one spot and build it up your location using your own resources, while still chasing the crowd using Uber.
A Steady Flow Of Customers–
Every day you have new opportunities to reach out to people and have them try your product. With Uber Eats you will continue to be a choice for a large number of people and thus remain relevant in the minds of many. This is especially important when trying to establish your presence in a specific location. Every customer interaction creates the new possibility of acquiring a loyal patron. This is especially important when beginning your food truck business. Most food trucks don’t get this kind of traffic right off the bat. This system provides traffic for you at the cost of some profit but in a fraction of the time it would normally take you to build a following large enough to create that traffic for yourself.
Less Employees To Hire-
Uber is a brilliant ally because you are essentially borrowing employees that you don’t even have to manage yourself. Once they have made the delivery, that is all they are committed to do. The down side to this is that you have less control over how they handle the transaction and if there is a complaint about the driver you yourself can’t do much about it except redirect the complain back to Uber. Which may also be a good thing since you are not having to deal with as many incompetent employees, so I suppose it is all perspective.
You Are Growing Using Today’s Technology-
Think of how much money it would take for you to create an app like uber. How many people you would have to hire in order for it to run as smoothly? How much time you would have spend to learn how to code the whole thing? If you don’t have the time to learn; how much of your company would have to give up to partner up with someone that can code it? This app is a dramatic step up from the food truck locator apps that we have seen come up short and in retrospect, its cost is small when compared to its value. This app finally gives the food truck industry a good way to get in to customers mobile devices and catch up to today’s technology.
Tag Along With Uber-
One of the best things about the app is that you are riding on the Uber name to get your own brand name out there. Your brand could very well become synonymous with Uber in the customers mind because that is how they discovered you. Think of how expensive it would be to get some sort of endorsement from a company of that size and the cost to get them to promote you.
It’s Another Way To Stay Relevant During The Slow Cold Season-
At this present time it is now February and slow season is in full swing. The weather keeps many from engaging in outdoor activities and leaves many wanting to stay dry in their homes. Many food trucks try to find different ways to get their customers to come out but never think of going to them and catering to what the customers truly want. If the customer wants to stay indoors why not just bring the food right to them? It beats sitting in the rain, waiting for people to come to you and still not turn a profit. Besides when it’s warm again they’ll remember you and continue to visit you.
If you are interested in using Uber Eats for your business just click here.
What are your thoughts about Uber Eats? Are you using the system and if so what do you think about it? Feel free to email me and give me your insight on this topic or simply comment below!!
*I am in no way affiliated with Uber, Uber Eats or Uber Technologies.*